The wisdom of Paul Rand

From one of the originators of the Swiss Style of graphic design, Paul Rand:

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations. – Paul Rand”

Truly.

From jasonsantamaria.com via Swiss Miss.

This entry was posted on Tuesday, January 27th, 2009 at 10:29 am and is filed under design, Other, process, Thought. You can follow any comments to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Comments are closed.